Study on the Relationship Between Advantageous Agricultural Industrial Clusters and Agricultural Regional Brands

Abstract

With the rapid development of global economy, the agricultural competition all over the world is also increasing. Countries around the world is committed to cultivate characteristic agriculture and create the agricultural industry cluster, and then build agricultural area brand , which become the important carrier of regional competitiveness. This article analyzes the domestic and foreign theory and practice of the construction of agricultural area brand. To provide new ideas for the characteristics of the agricultural industry and the characteristics of China's traditional agricultural cluster guiding characteristics of agricultural products' regional brand, nurturing and development of small and medium-sized brands.