Discussion on Credit Evaluation Indexes Based on Small and Medium-sized E-commerce Enterprises in Shanghai

Abstract

According to the domestic and foreign traditional and E-commerce credit rating experience, this paper first introduces the concept of E-commerce credit evaluation system and its development, secondly from the national and regional standards, based on the causes of E-commerce credit risk and the existing problems of the system, indicator data of Shanghai 99 representative of various types of E-commerce businesses is analyzed. At the same time the paper discusses the rationality of credit rating indicators, analysis of the significance of each indicator, and puts forward measures to improve the standard to promote E-commerce enterprises in Shanghai more stability, health and rapid development.