On Government Marketing and Governance Under Multimedia Environment

Abstract

Organizational communication refers to the information exchange between communication and organization. The government should enhance the participation of the people in the political process, improve the efficiency and efficiency of governance through the cooperation of the officials, academics and the people, improve the quality of service, and win the support and cooperation of the people. Network technology and information digitalization promote the convergence and integration of media and create different patterns of communication. From mass marketing of traditional media to individualized marketing or precise marketing of network media, large data analysis has become a way for future governments to refine knowledge, predict trends and optimize decision-making. Government digital marketing management must be open, participate in the thinking of digital governance, deepen the government's overall software infrastructure, including the cultivation of civil servants, establish partnerships, improve the legal construction and other elements.