Research of Social Network User Behavior Preference Prediction Based on Social Influence

Abstract

The development of internet and mobile communication technology makes the analysis of user behavior become a significant research area. And the popularity of all kinds of social networks provides massive and real data for analysis and prediction of user behavior. In this paper, considering the users’ social influence in online social network, we proposed a framework of user behavior preference prediction based on social influence. Then given the existing assessment methods, we also analyzed and summarized the ways of evaluating the prediction model.