Study on Agriculture Competition Mechanism of the Dabie Mountain Area Based on Porter’s Model

Abstract

Agricultural tourism is the major way to promote agricultural efficiency and thus becomes a hot research topic. This paper builds the frame model of sightseeing agriculture competitiveness on the basis of porter's diamond model, and does an empirical analysis of Dabie Mountain area of Luotian using the model. The competitiveness and economic benefits of sightseeing agriculture can be improved through combined actions of 8 factors. As one of the six provinces in central China, Hubei province ranks second among them in terms of GDP. In recent years, although it has rapid economic growth, its economic aggregate rank is going backward, and the characteristic of "depression" is obvious. Huanggang, being in the Wuhan city "8 + 1" circle of Hubei province, its economic development is closely connected with the overall economic development of Hubei province. Dabie Mountain region is part of the Huanggang region and cannot be ignored. Its long history, beautiful scenery and rich tourism resources make tourism a pillar industry in its economic development. According with "a transformation from agriculture-led economy to service-industry-led economy", sightseeing agriculture integrates functions of agricultural sightseeing and experiencing, relaxation, vacation, conference, etc. It is usually developed and managed by a corporation or government, having a clear development subject and preliminary plan. It is usually large-scale with good ecological environment and complete supporting facilities, such as God Peak Villa Resort of Yingshan county and Heaven Village in Luotian county. By combining agriculture and tourism, sightseeing agriculture provides both agriculture income and non-agriculture, making an important form of the development of Daibie Mountain area.