Stabilizing Capital Chain and Solve the Housing Rigid Demand–Rent-To-Own Selling Mode in Real Estate Industry

Abstract

In the new normal of China's economy, the real estate enterprises are facing some funding chain pressures such as financial problem and de-inventory. This paper introduces a new house-selling mode RTO which also known as Rent-To-Own to enrich the selling mode of China's real estate, reduce the operating pressure of the real estate industry, and promote the development of the real estate industry. Firstly, this paper introduces the RTO mode, analyzes it and compares it with the China's traditional house-selling mode, explains and summarizes the characteristics of RTO house-selling mode; then through the study of the pricing mode of RTO, established a pricing model, a pricing method have been put forward.