Research on the Standard of Agricultural Products’ Online Sales in Hubei Province—Based on International Beneficial Experience

Abstract

As a large agricultural province, Hubei Province should seize the opportunities for the development of E-commerce. Accelerating the development and improvement of agricultural products online sales standards, is conducive to the rapid development of agricultural products in Hubei Province’s E-commerce. In this paper, according to the standard of merchantability of online trade of agricultural products, the online sales standard of agricultural products consist of the standard of agricultural products quality and classification, the standard of agricultural products’ commercialization(including packaging standard specifications and product encoding standard) ,and the standard of agricultural products distribution. In view of the related problems of online sales standard of agricultural products in Hubei Province, this paper draws lessons from the beneficial international experience and puts forward some suggestions on how to develop the online sales standard of agricultural products in Hubei Province.