Research on Products Marketing of the Ramie Enterprises in Sichuan

Abstract

This paper based on marketing theory makes a study on products marketing of the ramie enterprises in Sichuan. Ramie is a kind of green herbs, and the ramie products are healthy and environmental. But the ramie products marketing of many small and medium-sized ramie enterprises in Dazhou city, Zigong city of Sichuan Province are difficult. So the author tries to research the sales status of these ramie enterprises by market research method, citing instances method and literature method, and then finds that the ramie enterprises have many problems in producing, pricing, and selling. So they must develop an industrialization pattern to cultivate leading brands, segment the market, introduce new technology and reduce cost. Particularly the author puts forward creatively that these Sichuan enterprises should introduce online marketing model to develop characteristic products market and attract the young crowd. Then the ramie enterprises in Sichuan will go a new road for their products.