Analysis and Suggestion on the Development of SONY

Abstract

Through the overview of SONY, this article first briefly analyzes SONY’s products, the current situation, SWOT analysis and BCG Matrix. It selectively analyzes SONY’s strengths, weaknesses, opportunities, threats. Then this article draw the conclusion that with their huge technical skills combining to cut unprofitable sectors, giving full play to the advantages of local conditions and taking appropriate, SONY improves their competitive advantage. For the production of niche products or the price is too high, it has led to the loss of SONY’s best product, which has suffered for yearsSONY. SONY makes it therefore fall into the more losses the better, after a loss in its efforts to do better, better and more loss of the cycle, into a quagmire of losses.