Research on Tourist Satisfaction of Local Cuisine Based on IPA Analysis Method—Case Study in Heilongjiang Province

Abstract

Local cuisine in Heilongjiang province is called as Longjiang cuisine, which is an important part of tourism catering in the province. This paper made a survey on the tourist satisfaction of local cuisine in Heilongjiang province with IPA analysis method. With the questionnaires to tourists, 22 variable factors were extracted to survey their satisfaction and importance for Longjiang cuisine. The results showed that tourists were more satisfied with good dishes color, dishes aroma, dishes taste, raw material freshness, local characteristics and the price level, therefore these factors belong to dominant area; the richness of raw materials, the size of dishes, the types of dishes, food utensils and restaurant style belong to maintain area, which tourists’ evaluation was beyond expected; modelling of dishes, nutritional value, menu making, restaurant layout, food explanation, and public facilities belong to the repair area, which still has large space for improvement; culinary arts, service attitude, sanitary conditions, dining environment, and diet culture belong to the vulnerable area, that is the major disadvantage of Longjiang cuisine. Based on the existing problems of Longjiang cuisine, this paper puts forward some countermeasures and suggestions for the perfection of the dominant area, the proper regulation of the maintenance area, the active expansion of the repair area, and the improvement of the vulnerable area.