Internet Stars in the Era of Self-Media

Abstract

This paper discussed the appearance of Internet Stars and Internet stars business model in the era of self-media. With the relentless march of technology, the political support such as the “Internet Plus†policy and the progress of the society, self-media is having a great boom. Internet stars business model operates mainly through the following ways, the specialized content, the multi-platform cooperation and the variability of revenue models. Thus the author concludes that the business model as the representative of Internet economy, will still continue for some time to come. Not long ago, a young fellow in Guangxi became very famous in the whole of China due to a video that expressed his mood of a painstaking breakup through a popular social media platform WeChat. His famous buzzword - Lansou Xiangku, which in Guangxi dialect, means “uncomfortable, want to cryâ€, has become an Internet sensation due to its funny pronunciation and lyrical tone. His first online live broadcast has attracted 20 million people after he became famous overnight. A multitude of media, advertisers and businessmen requested his cooperation to increase their popularity and brand awareness. This has become the paradigm of Chinese Internet stars, represented by their fast ascension to popularity, strong base of fans, and a plethora of income streams.