Analysis on Green Marketing of Urban Sightseeing Agricultural Park

Abstract

To promote sustainable development, green marketing will become the marketing mainstream in the 21st century. Despite its rapid development, urban sightseeing agricultural park needs to implement the green marketing strategy to achieve economic and environmental benefits. Therefore, the connotation and the characteristics of urban sightseeing agricultural park are required to be analyzed, and so is the necessity of implementation of green marketing. Moreover, according to its actual situation, the effective green marketing strategy is to be formulated to propel the sustainable development of urban sightseeing agriculture.