Research on Development Mechanism of “Family Farm†under E-commerce

Abstract

Agricultural e-commerce will be the production and processing of agricultural products, organic combination of transportation storage and distribution sales process, the omni-directional into e-commerce system, through the computer information network, and with their own production base and advanced logistics distribution system as the backing, the convenience of using the Internet, to complete the purchase of agricultural products, sales, online payment and other related business process. Developing agricultural e-commerce is conducive to promoting agricultural development and farmers' income, and the "family farm", as a large-scale, intensive, the commercialization of agricultural management system, complied with the trend of the development of electronic commerce, so as to speed up the development of e-commerce, highlight the function mechanism of "family farm" in the agricultural e-commerce mechanism.