Recommendations on Consumers Classification Management on the Analysis of Country-based Difference of Cross-border E-commerce Users Behavior Data

Abstract

This paper is written based on the AliExpress cross-border E-commerce platform data and by taking consumers of wedding and formal dresses in such countries as the U.S., Russia and Brazil as examples. The author has analyzed difference of behavior of consumers' wedding and formal dress consumers of different countries, with the focus on the analysis of the transaction trend and seasonal performance of wedding dresses of different countries. Aside from the provision of information on the consumer behavior rules, the author has provided recommendations on the product focus and descriptions in terms of consumer classification management and marketing level.