The Application of Visual Art Design in E-commerce Websites

Abstract

With the development of the economy, the role of e-commerce websites in the sales of products has become increasingly prominent. This is the result of comprehensive reflection of various factors, and the visual art design therein has a huge role in promoting sales. Effective visual arts promote consumer buying decisions. Visual marketing has become an effective means in the field of e-commerce. This paper analyzes the advantages and disadvantages of e-commerce websites in sales, summarizes the current state of visual art design in e-commerce, and puts forward the practice of applying visual art design and application in e-commerce applications to promote advantages and make up for lack of recommendations.