Study on Development Countermeasure of Chinese Textile and Clothing Industry under “One Belt One Road†(OBOR) Strategy

Abstract

The development of Silk Road has a profound historical contribution to the development of trade and communication of China’ textile and OBOR strategy is the inheritance and innovation of history. The significance of this paper is to make China’ textile and clothing industry better develop and propagate under OBOR strategy. This paper begins to discuss in four aspects, including basic concept, development opportunities, analysis on challenge, and development countermeasures of OBOR. Starting from the basic concept, the paper analyzed China’s industrial transfer and industrial upgrading under OBOR strategy, then discussed & resulted that we shall seize the opportunities firmly in the aspects of policy environment, microenvironment and international environment, actively face the challenges in production, trade, brand and environment, tackle the issues, and propose reasonable countermeasures and suggestions in the perspectives of the government and enterprise.