Analysis of Reform Thinking and Countermeasure for Higher Education for Accounting in New Normal

Abstract

As China’s economic performance enters the New Normal, conventional higher education for accounting has failed to meet new trend of economic development. In this paper, problems, existing in higher education for accounting in China in the New Normal, are discovered by analysis of trend of change in demand for accounting talents in Economic New Normal. From three perspectives, accounting course reconstruction, improved construction of teaching staff and reform in teaching methods, path of reform is pointed out in higher education for accounting in China in Economic New Normal, and thinking and countermeasure are presented to make higher education for accounting better adapt to and serve Economic New Normal and cultivate compound, innovative and managerial accounting talents.