Study on Strategies of Improving CHINA RAILWAY Express Based on Product Life Cycle Theory

Abstract

Under the background of the Belt and Road, CRexpress was operated through linking China and Europe and other countries along the Belt and Road. Combined with the development of CRexpress in recent years, using the product life cycle theory, this paper divides the life cycle of CRexpress and analyzes its stage features and planning goal. Mainly from aspects of source of goods and transport organization, some strategies are proposed to further improve and develop CRexpress.