Studying the Method of School-enterprise Cooperation to Promote the Vocational Education

Yi FENG, Chunxiang YAN

Abstract


This paper has analysis the current situation and innovative mode of school-enterprise cooperation. Then, taking the cooperation example, Liugong-Liuzhiyuan with the construction machinery global customer experience center, this paper introduces the characteristics of the school-enterprise cooperation, including the joint formulation of cooperation mechanism, the joint construction of international professional brand of the customer experience center and so on. Based on the customer-centered, this paper puts forward the connotation construction strategy of brand education in vocational colleges. However, it can effect to the development of vocational education technology and enhancing their attraction to society and enterprises.

Keywords


school-enterprise; brand education; customercentered; vocational education


DOI
10.12783/dtem/icerem2019/30819

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