On the Predicament of the Current TV English Teaching Programs and Its Solutions

Abstract

From the late seventies of the last century to the present, China's TV English teaching programs have experienced four stages: initiation, development, transformation and dormant period. Now such programs are no longer glorious, and the impacts are from a variety of English teaching ways provided by the new rising media, English learning resources available easily under the information background and social public opinions questioning the current English education, and so on. Facing the predicament, the breakthrough path of the current TV English teaching programs lies in the followings: firstly, we should learn from the new media while highlighting the characteristics of TV English teaching; secondly, according to the needs of the specific learning audience, we should set the key teaching programs; thirdly, combining preaching and imparting knowledge and solving doubts, we should explore the blanks in the media market; fourthly, creating a fun packaging, we should pursue the sustainable development of the program; lastly, using the multi-screen interactive participation, we should increase the viscosity of the learning audience to the program.