Operation Management Mode of Marathon Running Groups—Taking Beijing King Legend Club and Beijing Zuitaoran Running Group as Examples

Abstract

The rapid development of the marathon has promoted the establishment of the marathon running groups. The operation and management mode of the marathon running group is closely related to the actual experience of the runners and affects the long-term development of the marathon running groups. Through in-situ investigations and follow-up research, the author conducted an in-depth investigation of the operational management modes of the two different types of running groups: Beijing King Legend Club and Beijing Zuitaoran Running Group.The author conducted a comparative analysis of management structure, management functions, featured activities, promotion, and profit model, which provided a reference for the operation and management of the marathon running groups.