Path Analysis of Student Management in Higher Education from the Perspective of Positioning Theory

Abstract

Based on the positioning theory, this paper analyzes the path of talent cultivation in higher education. The paper applies SWOT analysis model to accurately analyze individual students and implement different target management for different groups to build different growth methods. The result will eventually help the students to continue their studies and take the dominant positions in employment and entrepreneurship after the graduation. Specifically this paper emphasizes that the most important point for student management in higher education is to fully explore the endogenous strength of individual students on the basis of finding the correct positioning of individual students, encourage peer-to-peer mutual assistance, and play the role of the word ‘leader’ among students, thus effectively improve the management level of higher education.