Study on the Customer Value Chain Model of Tibetan Medicine Enterprises in China

Abstract

This paper mainly discusses the customer value chain model of Tibetan medicine enterprises. Basing on the medical nature of Tibetan medicine, the customer value chain of Tibetan medicine enterprises is divided into active consumption value chain and passive consumption value chain from the perspective of customer subjectivity and objectivity. In addition, starting from the consumption process and value links of customers, the customer value chain of Tibetan medicine enterprises is divided into process activity links and internal-external value links. The whole process activity links are composed of four stages: cognition, purchase, use and feedback. The process activities and value activities subdivided in the customer value chain can serve as a reference for Tibetan medicine enterprises to adjust their development strategies and formulate marketing strategies.