Research on Knowledge Payment Willingness and Its Influencing Factors

Abstract

Knowledge payment has been known by more and more people since 2016. What is the willingness of people to pay for knowledge in the current environment? What are the influencing factors of willingness to pay for knowledge? This is the content of this study. In this study, factor analysis is used to classify the factors affecting knowledge payment into perceived usefulness, perceived ease of use, perceived risk and subjective norms. The results show that these four factors have a positive impact on the willingness to pay for knowledge.