Application Analysis of Cyber Marketing in Real Estate

Abstract

Cyber marketing is an important part of real estate E-commerce. Compared with the traditional model, it has many advantages. Through internet, the enterprise can perform a variety of marketing activities and communicate with the scattered consumer more interactively with large amount of information and lower cost. The application of cyber marketing in real estate mostly concentrates market survey, market segmentation and targeting, product promotion, and so on. However, there are still some problems. Security of network transactions is difficult to guarantee. Authenticity of network information is being questioned and there is a contradiction between virtual network and reality. To improve the effectiveness of cyber marketing, it is important to protect the customer’s information security and innovate upon marketing methods.