The Impact of Corporate Social Responsibility on Consumers Purchase Intention

Abstract

Corporate Social Responsibility (CSR) occur the new development and new trends under the influence of globalization. This article studies the importance of Corporate Social Responsibility, and then, we discuss the impact of consumer behavior and we will put forward the Corporate Shared Value for improving in the future. The conclusion shows that the consumer behavior in our consciousness proved hard to overcome. Corporate Shared Value provides a new win-win way for consumers and businesses