Research on the Method of the Convergence Development of Cultural and Creative Industry and Automobile Industry in Jilin Province

Abstract

With the rapid development of economic globalization, phenomenon of mutual convergence between industries has already become more common. Particularly, creative industry and traditional industry presents the convergence and development of new forms. As the pillar industry of Jilin Province, the automobile industry has made a great contribution for its economic growth. Based on the perspective of industry convergence, automobile industry and cultural and creative industry lack of convergence and development in Jilin province. There are some problems, such as low independent innovation ability, insufficient fund and human capital investment, design and service level of backward, management system constraints and so on in the convergence. Therefore, we should focus on adopting cultural and creative industry to promote the development of the automobile industry, enhancing the brand value of the car industry and increasing the cultural value of car industry etc. to promote the convergence and development of automobile industry and cultural and creative industry.