Study on How to Build Regional Industrial Clusters Brand

Abstract

The regional brand is of great significance to the development of industrial clusters. The industrial scale with bigger clusters is the basis to form the regional brands and the cultivation of business brand is the important support for the regional brands. The building of the benign interaction mechanism between the regional brands and the business brands is the core of the brand strategy of industrial clusters. The governance of the “tragedy of the commons†of brands is the key to prevent the risk of regional brands. At the same time, the guidance of local government and the service of intermediaries can provide a favorable environment for the building of regional brands