Research on Chinese E-book Market and Developing Strategies

Abstract

With the rapid development of digital publishing, Chinese traditional publishing industry has experienced profound changes in recent years. The development of digital publishing has not only led to the changes in the content carrier, form of expression, mode of transmission and methods of reading, but also extended the scope of the digital publishing to nearly all digital content industries. The paper firstly analyzed the current scale and competition of Chinese e-book market, and then discussed the three big bottlenecks in developing e-book market in China. Based on these analyses, it proposed that strengthening copyright protection and regulating related standards are the only ways for China to develop e-book market rapidly and healthily. In the future for a long time, Chinese book market tends to be the convergence of traditional media and new media.