The Influence of Cultural Creativity on City Marketing: The Case of Quanzhou

Abstract

With the slowly revive of the international economy. It is urgent for our government to try to popularizing their city to the world. It is known to us all, that culture is one of the most important elements in a nation’s development. It makes a nation be different from others, and can bring the vitality to a country. Therefore, marketing a city is essential to corporate with culture. In this research, the influencing factors of cultural creativity on city marketing has been analyzed by using the qualitative research and focus group interview. The sources of culture creativity is rich, however, the current situation of city marketing implementation was very limited. It is concluded that given culture a new form and new transmission channel is very essential in Quanzhou’s city marketing, especially in culture penetration, culture development, culture innovation and diversification.