The Discussion on Fostering New Competitive Advantage of China’s Foreign Trade Enterprises in the Post Economic Crisis Era

Abstract

The global economy is presently in the post economic crisis era. Meantime, China’s foreign trade has entered a new stage in the wake of “new normal†of China’s economic development. Under the current situation at home and abroad, the foreign trade enterprises are confronted with new opportunities and challenges, thus how to seize the opportunity, steadily enhance the competitive capacities and push the development towards larger scale has become the focus of attention in the domain of foreign trade and economy. This thesis presents thoughts on the development of China’s foreign trade enterprises in the post economic crisis era, puts forward sustainable development strategy, brand building strategy and talent cultivation strategy, and meanwhile makes corresponding analysis and description.