Research of Automobile Industrial Development Policy under the Background of “Internet + Automobile†Strategy

Abstract

Confronted with Internet companies entering the automotive industry, the subversive revolution was caused by "Internet + automobile" to the traditional automotive industry. Through introducing of" Internet + automobile "strategy, the development trend of "Internet + automobile" was analyzed, and the facing challenges were analyzed from technology, industry, policy level. Finally, under the background of "Internet + automobile" strategy, the development of the automobile industry policy recommendations were proposed from the industrial development, technical route and specification, automobile private custom, car rental industry, the second-hand car business and Internet marketing. The policy recommendations proposed have a positive role to guide the automobile industry healthy and orderly development.