A Study on the Influencing Factors of Cosmetic Beauty Repurchasing Intention

Abstract

This study discussed perception of price, perceived quality, perceived sacrifice, perceived value, perceived equity and satisfaction influence medical center patients repurchase intention. And discussed perceived quality, satisfaction, repurchase intention are affected by perceived risk. This study takes the customers of a beauty medical clinic in Hualien County, Taiwan as its research subjects. The effective sample size is 254 samples. Results showed that perceived price, perceived quality, perceived sacrifice, perceived value, perceived fairness all have significant influence on customers satisfaction degrees, which in turn influences repurchase intention.