Research on Governments' Service Roles of Popularizing Direct Supplying and Selling of Agriculture Produce

Abstract

Direct supplying and selling of agriculture produce have contributed to improving circulating efficiency, increasing the income of peasantry and protecting consumer rights. In recent years, governments at all levels have introduced plenty of policies motivating the agriculture produce direct supplying and selling, in the process of which, however, there are a number of difficulties and conditions. On the basis of analyzing the troubles implementing direct supplying and selling of agriculture produce of varieties of business entitles, the article gave a word that governments should play their service role towards three aspects: improving its circumstance, producing conditions for it, providing lead and supporting, and encourage agricultural enterprises to supply and market agriculture produce directly, help family farmers do it and mainly support farmers' specialized cooperatives to develop direct supplying and selling of agriculture produce.