Netlogo Implementation of a Multi-Agent Model for Evolution of Public Opinion

Abstract

In the information society today, it considered as a challenge that how to make it easier to collect and guide the public opinion. In this paper, a multi-agent model of public opinion evolution has been proposed and simulated by Netlogo[1] software through revealing the interact rules of the netizens, public perceptions, opinion leaders and medias and so on. By a specific case of pollution incident of Changzhou Foreign Language School of China, the simulation result is highly consistent with the actual evolution of the public opinion, it proves the model has high rationality and validity.