Research on Business Performance Management Based on Corporate Strategic—By Ann Inc. as an Example

Abstract

The aim of this research is to discover the process of strategic management by using Ann Inc. as the analyzed target. The research will systematically looks at Ann Inc. and offer some recommendation from a strategic level after analysis. Firstly, the report starts from the macro environment and use the SWOT and Five Force model to analyze. By adopting the SWOT analysis towards Ann Inc., the report points out the whole status of company’s operation. What’s more, Michael Porter's five force model is used in order to a further analysis as a strategic framework which is made to predict how an industry behaves, grows and responds within a competitive environment. After the environmental analysis from internal and external, the report mainly focuses on 4 issues of the Ann Inc. since 2015. How to sustain indefinitely in such risky and uncertain specialty retail environment to maintain the whole company as the vital issue is identified. In addition, the competitors, product brand and management team are also analyzed and identified. Through the comprehensive analysis, the report recommends for detail strategies and focus on the Ann Inc.’s future development.