The Effect of Online Reviews on Application Discoverability in Mobile Application Stores: An Information Adoption Perspective

Abstract

With the development of mobile Internet and the popularity of mobile smart devices, it achieved rapid development of mobile application in China. In order to attract consumers, mobile application stores provide a large number of mobile applications. At the same time, it becomes a major problem that quantity overload and homogeneity when users to find the APP. Based on information adoption model and the research achievements about online reviews, this article has explored the effects of online reviews on APP discoverability. It is concluded that the quality of online reviews and the quantity of online reviews had a significant influence on information usefulness, which affects application discoverability.1