Research of the Relevance between the Product Quality and the Customer Loyalty under the B2C Mode

Abstract

This paper constructs a new two-dimensional quality analysis framework of the Internet virtual environment quality perception and customer loyalty, and the nonlinear quantitative relevance between product quality and customer loyalty of the system is deducted also. In addition, the enterprise, the consumer, the government and the third party electronic business product quality information service platform is studied respectively from different vision, and this paper discuss the positive role played by the products quality supervision system for the construction of the Internet business, four forces model is constructed on the basis of Chinese electronic business industry product quality supervision system.