The Research on Development Model of Online Brokerage—Based on Case Study of Chinese and US Online Brokerage

Abstract

Internet finance is the combination of internet and the financial industry, which now is promoting a profound change in the securities industry, and has drawn wide attention. This thesis starts with the shock of internet finance to the securities trader, puts forward to P Securities Company as a representative of the Chinese Internet brokerage development model, finally prospects the development trend of Internet securities firms and the countermeasures and suggestions. It has important theoretical and practical significance of providing reference for the transformation of securities companies into online brokerage, and the formulation of relevant policies.