Study on How to Make Use of Business Analysis Based on Big Data to Realize the Fine Operation and Management of Shopping Mall

Abstract

Internet has changed the way of people's life and communication, and big data emerging with the Internet can achieve precision marketing and bring the management reform of commercial real estate. But how shopping mall can obtain the core competitiveness? Big data tool is an inevitable choice. It is of high practical value and important reference value to study on the precision marketing strategy and operation management of shopping center on big data era, and issues are mainly discussed in this paper from four aspects, which are as follows: big data and business analysis, the application of big data in shopping mall, how to take use of big data for precision marketing of shopping mall and big data strategy analysis of Wanda shopping mall as an example. Therefore, it can provide corresponding suggestions and references for shopping mall to take advantage of big data for operation management.