An Analysis on Price Dispersion in Online Retail Market Based on the Different of the Product Levels

Abstract

This paper cares about the online price dispersion and analyses the online retail commodity as a complex whole. Through the analysis on the attributes of the product layer of the online retail commodity and the characters of the online customers, this paper divided the online payment into two parts: the payment of the core value and the willingness of the added-value payment. And then this paper explains the online price dispersion by the different attributes of online retail commodity’s dimension which affect the online customers directly.