Construction of Marketing Teaching Method System Based on Enterprise Needs

Abstract

Based on the analysis of the current problems in the teaching methods of marketing in colleges and universities, this paper discusses how to carry out a series of reforms on the concepts, methods, tools, and ways of marketing teaching in colleges and universities, and argues that they must be based on the characteristics of marketing well as the actual needs of enterprises, explore talent training programs and mechanisms that are conducive to the improvement of the effectiveness of teaching, be good at using the two-way communication method, self-learning teaching method, marketing case teaching method, simulated marketing teaching method, multimedia teaching method and social practice Teaching methods, etc. It also argues that they must make marketing teaching more in line with the needs of companies for talent training goals.