The Optimization of Public Service Advertising to the Construction of Enterprise Culture

Ying Hong

Abstract


This paper mainly discusses the combination of the two aspects of public service advertising and modern enterprise culture construction, the public service advertising itself and the relationship between the enterprise culture in the process of optimization, analysis and put forward some suggestions for development, conducive to the purification of public service advertising business enterprise culture construction and optimization of social environment.

Keywords


new normal; Public service advertising; Corporate culture; To optimize the


DOI
10.12783/dtssehs/emss2018/24088