A Study on Tourism Development of the Old Commercial District in Jinan: An Experience Perspective

Abstract

As one of the typical historic districts in Jinan, the old commercial district, the carrier of the modern history of Jinan, should be inherited and developed. From the perspective of tourism experience, this paper decides a tourism theme, and this thread runs through experience tour item design, supporting facilities optimization, and experience marketing implement to enhance the tourists’ comprehensive experience effect and revive the old commercial district in Jinan.