Research on the Factors Affecting the Development of Cultural and Creative Tourism Products—Taking Bai Shuiyang as an Example

Abstract

With the development of the economy and the progress of society, the lives of ordinary people are getting better and better, and the willingness to go out for holidays is getting stronger and stronger. However, each year the quality inspection department receives a large number of travel complaints, indicating that there are many ills in the tourism market in China, and the satisfaction of tourists is generally not high. Taking Baishuiyang Scenic Spot as an example, this paper studies the development of cultural and creative tourism products from the perspective of tourist experience, and uses factor analysis and multiple regression models to analyze the influencing factors of cultural and creative tourism product development in Baishuiyang Scenic Spot, and then propose corresponding factors for the influencing factors.