Research on the Marketing Management System of Companies Using CRM System

Abstract

This paper first combs the information system management and the theory of application in enterprises; Then, taking a manufacturing enterprise as an example, this paper analyzes how to combine the software system with the following abbreviation of the system to help the company simplify the order management process and improve efficiency. Finally, relevant suggestions and countermeasures are put forward on how to use advanced management series and information management ideas to speed up the sales process, improve the efficiency of sales management, increase the winning rate, expand the market share, and formulate corresponding strategic planning. Make it more suited to changing market demands. Hope that the research has a reference to similar enterprises.