The Study on Developmental Factors Affecting the Value of Media Enterprises

Abstract

Recently, the vigorous investment, merger and acquisition, expansion and other activities of media enterprises need to be assisted by accurate value assessment. Many experts and scholars have proposed that it’s important to focus on the business model and value creation logic when assessing the enterprise. Influenced by the overall reform and the new business forms of the media industry, the factors affecting the value of media enterprises also have changed. This paper mainly analyze the developmental factors, important changes and the causes that affecting the value of media enterprises.