Practice and Application of Illustration in Packaging Design Education

Abstract

Illustration, as a kind of general design language which uses graphic design educational form to express image, takes into account the high efficiency of visual communication and the artistry of graphics itself. This paper reviews the history of illustration development and the changes in its development process from the perspective of educational theory, and emphatically analyzes the application characteristics of illustration in commercial packaging. Through the interaction and combination of illustration system and commodity, we can make the design education ontology more vivid and the purpose of education practice clearer. As an illustration in brand packaging design, it plays a role in conveying brand image, and pays attention to the way of human expression and value concept communication. By combining the characteristics of illustration, based on the analysis of the target brand and market in the educational practice, the original design for the series packaging of the "GOSEEGO Brand".