Application of ZMET to Develop the Cultural Image of Pottery Industry at the Miaoli County

Abstract

The study focused on the extraction of the image of pottery through metaphor extraction technology (ZMET), and applied it as the image of developing the city and strengthens the local industrial culture. The main findings showed as followed: Firstly, pottery culture is a process with temperature. From the mental map, both "temperature" and "process" have the highest proportion. Then, pottery culture is not only the display of finished products, but also the instruments, process steps, operation methods and unique technologies in the manufacturing process are important industrial and cultural images. Lastly, the urban image with pottery image will be even more the ability to create a richer and more diverse cultural experience. It will also allow the local community to have more possibilities and development.