Integration as a Corporate Strategy

Abstract

This article is devoted to consideration of the corporate integration strategy, determination of its directions and problems. The article also discusses the requirements for the effectiveness of a corporate integration strategy, analyzes approaches to creating an integrated management system. A separate description is given of the stages of creating an integrated management system and methods for assessing the effectiveness of a corporate integration strategy. It was separately noted that in order to create stable financial flows from operating activities, the corporate structure should effectively manage the competitiveness of its business units and organize high-quality bilateral corporate communications. It is ascertained that the corporate integration strategy is most effective if the business combination leads to the expansion of cooperation and specialization of production.